CREATIVE LEAD

Y 3 x Neighborhood Launch

For the Y 3 x Neighborhood capsule, the high fashion Japanese arm of adidas tasked me with developing social capture ideas that felt unexpected and genuinely social first, aimed at a very discerning fashion audience. Think tastemakers rather than trend chasers.

I led with the aesthetic of the collection itself. Harsh lines, monochrome palettes, a touch of brutalism. The concepts mirrored that visual language, putting the collaboration front and centre without shouting about it. High concept, simple execution, and a presentation that spoke the client’s language as clearly as the work did.

CREDITS

Agency: WAS
Producer: Orlando Pedretti
Director: Lorenzo Sorbini