CREATIVE LEAD | VIRAL MOMENT

Lucozade x AJ @ London Marathon

We’d just won the pitch for Lucozade and they invited a small team of us to capture Anthony Joshua cheering runners on at the London Marathon. There wasn’t a brief. If we captured anything they’d be happy. So I briefed AJ to go for it - treat the runners like team mates and put himself in the position of Head Coach. He delivered and we captured the moment. It still lives as Lucozade’s most popular TikTok and gained national press coverage. A pretty ideal start on the new Lucozade account and some fantastic PR for them and AJ. 

Check it out: https://www.tiktok.com/@lucozade/video/7360369665786367265?lang=en

CREDITS 

Videographer: Tom Byfield

Producer: Brooke Lagana

Agency: WAS