CREATIVE LEAD & WRITER | NEW PRODUCT LAUNCH

Andrex Skin Protect

We were brought onto the Andrex Skin Protect campaign to piggy back on an ATL hero film and capture some 'social first bits'.

But this undervalued the product. The most luxury (read: expensive) roll ever made by Andrex. I knew this deserved a social first campaign, not just some clever cutdowns of a YouTube film.

So I concepted 'The Skin Protect Retreat', where anyone can go to give their intimate skin the luxury and care it deserves. The client loved it and invested triple the planned figure.

This was a proactive project which I led, taking cues on the art direction and script from luxury fashion houses. Turning a fast moving consumer good into a fast moving cultural good.

Producer: Faye Rizzo & Sarah Clarke

Director: Tala Dołgowska

Agency: WAS

With limited time and budget, we approached the shoot as a 'super shoot' with 2 distinct units.

Alongside a Director led social-first film and 6 15s vignettes, we captured trend-led pieces for IG, YT Shorts, and TT to expand the campaign into it's own fully fleshed out world.

Videographer: Leo T Buckley