DIRECTOR & CREATIVE LEAD | PARTNERSHIP CAMPAIGN
REXONA (Unilever)
Men's World Cup 2026
Working closely with Creators to tell the sweatiest stories on the ground at the Men's World Cup. I worked with them to concept their vids and directed them on the ground in London, New York, and Miami.
We went hyper local, bagging invites to tiny community watch parties in Brooklyn, starting dance battles on Venice Beach, and sweating it in Miami cultural hotspots.
And all of this came after I paid Vini Jr a visit at his humble home in Madrid to capture tonnes of vids, stills, gifs, and reactions for Rexona channels across the tournament.
The social first campaign was a huge success, and our clients invested heavily in going even bigger for the Women's World Cup 2027.
Check out Rexona Global social channels for aaall the work.
CREDITS
Videographers: Josh Stafford & Lee Stobbs
Producers: Sam Breen & Faye Rizzo
Agency: WAS
