CREATIVE LEAD
Chase Bank x
Bukayo Saka
It’s hard to argue with the positive PR Chase Bank will foster when showing Bukayo Saka surprising a classroom of kids as part of their coaching programme. But we wanted to push on how it lived on social, focusing on cut downs and moments that actually mattered to our audience rather than a standard highlights reel.
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Given ten minutes with Bukayo, I focused on making him comfortable, then flipped a simple interview structure by letting him play teacher, which he took to immediately, sitting in his old school classroom. In post, we pulled out the unscripted interactions which social actually cares about.
Chase Bank: England Women’s Euros Win
Chase were keen to land their sponsorship of the home nations during the women’s Euros to establish a deeper connection with their fans. We went deep on the ‘small wins’ which lead up to the biggest victories. I interviewed Sarina Weigman and directed top players Alessia Russo, Grace Clinton & Michelle Agyemang. To celebrate the win, knowing how much conversation there was around the women’s shirt, I concepted a simple, considered asset using Chase’s Canary Wharf building. Clean, timely, and made for social.
