CREATIVE LEAD & STYLIST
adidas World Athletics Championships
We captured the world’s top athletes before, during, and after their events at the World Athletics Champs in Tokyo. We invited athletes - from 100M winners to the world’s top shot putters - to two custom-built spaces: a calm Zen Zone for pre-race focus and a high-energy setup for post-race visuals. I concepted every shot, was acting Director on set, co-designed the environments, and styled all athletes alongside an exceptional Japanese crew.
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Output included premium stills, reactive (in-stadium) stills, YouTube Shorts, Reels & TikTok assets.
(Just a couple of highlights below).
Highlight: Watching athletes move from complete calm to full post-race adrenaline in our two spaces — and capturing both with zero fuss.
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I learnt: Build thoughtful spaces if you want honest moments. (Also, Japanese crews redefine efficiency and calm fr).
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CREDITS
Producer: Luke Mortimer
Agency: WAS
Local Production: Chikayo Morijiri
Videography & Stills: Tim Lambourne
Stills Photography: Suguru Saito
Stadium Photography: Lee Mills
BTS Videography: Pascale Kanew
