adidas Women
Women's World Cup

For the Women’s World Cup, I concepted a series of Panini style collectable cards for adidas players and teams, released at key tournament moments.

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The client team fell in love with the designs and elevated them to key features in the campaign hero film, ATL features, and in-store activations.

 

Complete and massive credit goes to the talented internal design team behind this one. 

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Agency: WAS

Design Lead: Jenni Smit