adidas Women
Women's World Cup

For the Women’s World Cup, I concepted a series of Panini style collectable cards for adidas players and teams, released at key tournament moments. Built in close collaboration with our internal design team, the idea travelled so well adidas elevated the illustrations into their ATL campaign.

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The client team fell in love with the designs and elevated them to key features in the campaign hero film, ATL features, and in-store activations.

 

Complete and massive credit goes to the talented designers behind this one. 

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Agency: WAS

Design Lead: Jenni Smit