top of page
CREATIVE LEAD

adidas Running Brand Building

Ahead of the World Athletics Champs, I worked with adidas’ top track and field athletes Anna Hall, Grant Holloway and Noah Lyles to build stories that pushed them beyond performance and into proper brand building.

Screenshot 2026-01-26 at 20.27.12.png

I concepted all stills and video, leaning into personalities I knew from previous shoots and deeper research into their stories. I directed the stills and video alongside a talented local team in Atlanta. The work ran across paid and organic social as well as OOH across Tokyo during the Champs.

​

We went heavy on aesthetics - elevating the iconic racing red speech suits with a deep, textured, smokey background. 

​

It feel theatrical and momentous, reflecting the way adidas wants its audiences to view their top track and field athletes. Almost mythological but just human enough to make their feats feel truly exceptional.

adidas_1757577557_3719152574180424943_20269764.jpg
adidas_1757577557_3719152574180391830_20269764.jpg
adidas_1757577557_3719152574255912132_20269764.jpg
Screenshot 2026-01-26 at 20.30.37.png
produced.by.luke_1770393854_3826661503202291550_48054569906.jpg
produced.by.luke_1770393854_3826661493697979937_48054569906.jpg
produced.by.luke_1770393854_3826661494553635750_48054569906.jpg
Screenshot 2026-02-08 at 17.35.12.png

CREDITS

Agency: WAS
Producer: Luke Mortimer
DP: Creed Smith
DP / A Cam / Photog: Mikael Coleman
Photographer: Gabriel Njogu
Gaffer: Jordan Gonzalez
Styling: Isa Maria Jones
 

bottom of page