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CREATIVE | PRODUCT LAUNCH
adidas Originals
Seriously Jokes Studios
A launch project for a fresh adidas Originals capsule, built around dreamy, kinda freaky, millennium coded Y2K aesthetics.
Social first, visually led, and deliberately light touch - a whole studio of stickers, games, and filters dedicated to letting Creators lead the way. Basically - the original brainrot.
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We briefed Creators across all social platforms from Depop to YouTube to bring this quirky, weird and totally bananas world to life.
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Welcome to the Seriously Jokes Studio.
Get Involved.















CREDITS
Agency: WAS
Producer: Connor Spindler
Director/Animator: BUTT Studios
Sound Design / Composition: Shane Connolly
AR/Filter designer: Liam O'Neill
Sticker design: PITCH Studios
Creative Director: Doug Stewart
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