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CREATIVE | PRODUCT LAUNCH
adidas Originals
Seriously Jokes Studios
A launch project for a fresh adidas Originals capsule, built around dreamy, kinda freaky, millennium coded Y2K aesthetics.
Social first, visually led, and deliberately light touch - a whole studio of stickers, games, and filters dedicated to letting Creators lead the way. Basically - the original brainrot.
We briefed Creators across all social platforms from Depop to YouTube to bring this quirky, weird and totally bananas world to life.
Welcome to the Seriously Jokes Studio.
Get Involved.















CREDITS
Agency: WAS
Producer: Connor Spindler
Director/Animator: BUTT Studios
Sound Design / Composition: Shane Connolly
AR/Filter designer: Liam O'Neill
Sticker design: PITCH Studios
Creative Director: Doug Stewart
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