adidas Running Paris 2024 Olympics

Alongside a seriously agile crew, I performed Olympic level feats for adidas Running over the summer of 2024. Together we produced a huge volume of content at speed — TikToks, Reels, stills, out-of-home assets that went live within hours, and a full wrap up reel featuring 14 athlete VOs. 

​

As lead Creative I directed every shoot and shaped the visual approach across all channels. I spent the days shooting and the evenings writing scripts,  making selects, and smoking way too many vogues.

 

Exhausting and chaotic but still three of my favourite work weeks of all time. (Just a couple of highlights below).